Market Research

Market Research is essential for understanding organisational issues of bullying, harassment and workplace violence. Research will identify the underlying conflict in the workplace often hidden behind the mask of professionalism. Research will identify the dynamics of negative cultures and how to create staff satisfaction by transforming problems into real opportunities to understand human potential and improved ways of collaborating and cooperating in a work environment. Research can be utilised to explore other issues that organisations require a clearer understanding in order to make accurate decisions. Research is tailored to organisational needs.

Market research, in respect of bullying, is an effective tool enabling a better understanding of training needs, providing concise targeting of training and evaluations of the effectiveness of training. It is available for your organisation to assist you in understanding the issues your managers and staff are experiencing and to explore positive pathways to move forward past obstacles. The research provides strategic insights and enables the tailoring of workshops to provide effective training that directly address conflict and wellbeing issues.

Market research offered explores questions for organisations, for example:

Exploratory research – current data, analysis
Focus groups
Facilitation of groups
Survey research
Workplace bullying climate survey
Employee satisfaction
Focus groups on changes at work
Creative ideas generation
Corporate Culture
Problem solving and creativity
Training needs analysis

Consultancy: Susan Carew has worked as a consultant and mentor to industry for over 10 years in both Australia and in the United Kingdom. She has expertise in both qualitative and quantitative research. Susan managed Independent Research a Canberra based research company for 6 years. Her background is as follows…more about Susan.

Projects:

Staff and community satisfaction surveys.
Management evaluation of enterprise bargaining.
Workplace relations focus groups
Web site evaluation and consulting on technicalities of market research on the Internet.
Market contestability (NSW, ACT)
Qualitative research with customers/non-customers.
To conduct a survey to understand the effectiveness of communications. Focus Groups were utilised to test communications.
Focus group with staff to evaluate the organisational structure and generate ideas for improvements to efficiency.
Advertisement testing
To investigate attitudes to youth in public spaces in Logan City. A series of focus groups were undertaken with key stakeholders: police, social workers, community services, centre management, and young people.
Community polling for government.
Evaluating the organisational structure
Fundraising needs analysis.
Staff attitudes to restructuring.
Product feasibility studies.
Customer satisfaction evaluation
To evaluate the efficacy of the energy efficiency labelling campaign on white goods. To conduct surveys of consumers within electricity board catchments and in-depth interviews with retail managers of whitegood appliances.
Workplace conflict.